A delegation of five companies producing agricultural products especially tropical fruits like pineapple, mango, banana and cocoa, were representing the Ecuadorian countryside at the PMA Fresh Summit, the largest showcase of perishables in the United States and one of the largest in the world in its field.
PMA Fresh Summit, meets annually, and receives more than 20,000 visitors per day, related to the distribution chain, mainly fresh fruits and vegetables sector, it counted this year with exhibitors from over 60 countries, represented by more than 1,500 companies.
Coordinated by the Institute for the Promotion of Exports and Investments PRO Ecuador through its commercial office in Miami, showed flag products of 5 companies, which are: Agroeden, Agzulasa, Luderson, Mango Ecuador Foundation and San Francisco, who promoted banana, cocoa, mango and pineapple.
Other countries such as Mexico, had an outstanding representation especially with products like avocado and its derivatives, chilies, vegetables and a wide variety of fruits and vegetables. Mexico was perhaps the largest delegation after the United States.
Other participating countries were also Chile, with products such as apples, peaches and grapes and recognized worldwide; also Peru, Argentina, Dominican Republic and Guatemala, the latter represented by cooperatives of agricultural producers.

Opening markets
Manuel Echeverria, director of Pro Ecuador to the southeastern United States, said “Fresh Summit is one of the most important industry events of perishable products and offers a unique opportunity to showcase our products”
They are known to industry leaders and different ideas and advances are discovered. In addition, participants, contribute to a global connection, to share innovations, technological advances and market trends.

“For us, the US market is an important market is the fifth time we attend and what moves us to come is to support Ecuadorian producers that offer very good quality, which is what dealers want,” Echeverria said.
He noted that one way to support his government to rural producers, is showing them in such events.
“Democratize the participation of small and medium enterprises, which are producers of high quality and can now have direct contact with its distributors on the outside …” he said.
To Echeverria policy to support the Ecuadorian government, however, it goes beyond this type of event where small businesses compete to win a seat and assist.
“The government also relies on the productive part, with loans to produce more and improve global competitiveness … that’s part of a comprehensive policy,” he said.
Notably, they could hold meetings with potential clients during the days of the fair, the Ecuadorian entrepreneurs, not only in America but throughout the North American region and the Caribbean.
“Here we see a lot of quality and, Ecuador offers high quality products” Echeverria said.
In the same vein, the Consul General of Ecuador in Atlanta, Francisco Riofrio, noted the time as very good conditions for agricultural production and said that such fairs help promote their products.
“Our featured products are sold today in stores such power and prestige as Walmart and that makes us promote and support the agricultural sector as one of the most important in our economy,” said Riofrio.
Julio Moreno president of the Ecuadorian Chamber of Commerce of Georgia, was one of the initiators of the delegation of his country at this year’s Fresh Summit.
Source: El Nuevo Georgia News.